Creator Guide
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Welcome to the crew

Make the video only you can make.

This page gives you the few things that matter. Everything else is yours: your story, your style, your words. Read it once, then go shoot.

The one rule: always say “Peanut.” It's the name people remember and search for. Never just “the clog” or “these shoes.”
This Peanut ClogPipiu Peanut Clogthese clogs
7 steps, in orderTap a step to open it. Closed, they're your one-glance map.
Tick as you goYour checks save on this device, so you can pick up where you left off.
Tap any photoIt opens big, with a download button.

Your flow

From “who is Pipiu?” to a posted video.

1
Meet Pipiu
Who we are, who designed it, and why you're here.
1 min

Who we are

Pipiu is recovery footwear built only for people who stand for a living: nurses, teachers, techs, servers, retail, warehouse, anyone on their feet all shift.

It was designed by Dr. Kim Dong-yeop, a PhD in rehabilitation medicine with 30 years in foot biomechanics. He has spent his career on one question: why do feet hurt after a long day, and what actually helps?

Why you're here

You know what a long shift does to your feet. That's exactly why we want your voice, not a script. People trust someone who has lived it.

Our visionUntil everyone who stands for a living can forget about their feet. Let's get there together.
2
The video rules
3 principles + 4 must-haves. That's it. The rest is up to you.
2 min

3 principles

1. Review it naturally, in your own words.Talk like you're telling a coworker on break. No script, no reading, no “ad voice.”
2. Show what changed.Your before → after is the strongest story there is. What was hard before? What's different now? Show it, don't just say it.
3. Don't over-explain the product.Your life is the content, not the specs. One product detail is plenty, usually the Peanut pad.

4 must-haves

Never say

Keep these out
  • “cures / heals / treats / fixes plantar fasciitis”, “pain-free”, “clinically proven”
  • “doctor”, “podiatrist”, “foot doctor”. Say “a PhD in rehabilitation medicine” or “a foot biomechanics expert”.
  • Trash talk about other brands, or their logos in close-up
Instead: talk about how it feels to you. “My heels…”, “By hour ten I noticed…”, “I didn't think about my feet on the drive home.”
3
Warm up your account Canvas UGC Model only
Teach the algorithm your niche before you post. 5 minutes a day.
3 days

Skip this step if you're posting on an account you already run. It's for new accounts in the Canvas UGC Model.

Search these (tap to copy)

The 3-day warm-up

Day 1 to 2 · Watch

Search the tags above. Like videos and watch them to the end. No posting yet.

Day 3+ · Comment

Start leaving real comments on niche videos (a sentence, not just an emoji).

Ready check · Post

When your For You page shows only foot pain / long shift content, you're ready to upload.

Keep it warm

4
Pick your angle
4 starting ideas. Use one, mix two, or do your own thing.
2 min

These are just ideas to get you going, not a script. The best angle is the one that's true for you.

A

The swap

Show the clogs or shoes that let you down, then what you wear now.

“I wore these for years. Now it's this Peanut Clog.”
SHOT 1Your pile of old shoes (the “shoe graveyard”)
SHOT 2What bugged you: heel slipping, flat by noon, sore by the drive home
SHOT 3Peanut Clog on, end of shift, real face
Tip: talk about how they felt, not how bad the brand is. Keep other logos out of focus.
B

The pain story

One real moment from your day. Then what changed.

“The worst part isn't the shift. It's the first step out of the car.”
SHOT 1The moment: first step out of bed, the drive home, hour ten
SHOT 2What you tried (ice bottle, ibuprofen, soaks)
SHOT 3Same moment now, in the Peanut Clog
Tip: the more specific the moment, the more people say “that's me.”
C

The cushion myth

Soft feels good, then goes flat. What you need is support that holds.

“Cushion feels good for ten minutes. Support holds you all shift.”
SHOT 1Press a squishy insole or worn-out shoe flat
SHOT 2Press the Peanut Clog: it holds its shape
SHOT 3You at the end of a long day
Tip: say “cushion alone doesn't hold you up”, not “cushion is useless.”
D

The Peanut pad hook

Pull the pad out of the clog, squeeze it, show the shape. Tactile and oddly satisfying.

“When you stand, your heel carries more than half your body weight. This peanut-shaped pad sits right under it.”
SHOT 1Pull the pad out of the clog
SHOT 2Close-up: squeeze it, turn it, show the peanut shape
SHOT 3Drop it back in, step in
Tip: the “more than half your body weight” fact is fine to say. Studies of people standing put the heel's share at about 55 to 60%.
+

Your own thing

Got a better idea? Do it. Some that work well:

Partner / coworker reactionSkitDay in my shoesRanking my work shoesStitch a pain video
5
Steal a hook
10 hook formats that already went big. Copy, tweak, go.
1 min

Each one is a format that already blew up on a similar foot-care account. Put it on screen in the first 2 seconds. Swap words so it sounds like you.

Skip this one“POV: I finally found the solution to my foot pain.” Leading with the answer kills curiosity. It flopped every time we saw it.
6
Story ammo
Quick facts to drop in. Pick one, not five.
1 min

About the Peanut Clog

  • Peanut-shaped, not roundMost heel pads are round. The Peanut reaches the inner-heel spot where heel pain usually starts.
  • Removable padPull it out to show it off. On tough days, try wearing it with the pad out.
  • Three arches, not oneYour foot has three arches. Most support only lifts one.
  • Looks like a clog, holds like a support shoeDeep heel cup + heel strap, so your heel stays put.
  • Your heel carries over half your weightWhen you stand, roughly 55 to 60% of your body weight sits on your heels.

About Dr. Kim

  • 30 years in foot biomechanicsPhD in rehabilitation medicine. Not an MD, so never call him “doctor” on camera.
  • Opened his foot center in 1996He's been fitting feet in Korea for three decades.
  • He gave himself heel pain to understand itTo feel what his athletes felt. Then he designed the Peanut pad.
  • One pro player got back on the court. Then the whole team lined up.Pro athletes in Korea have used his designs for decades.
  • Patented in KoreaThe heel-pain design holds a Korean patent.
  • The honest line“A shoe alone won't fix everything. The guy who designed it says so himself.”
Say it your way: “The guy who designed these has studied feet for 30 years. He literally gave himself heel pain to figure this out.”
7
Post & deliver
What to do in the first hour, and where to send your files.
60 min

After you post: the first hour

This is what brings the views. The algorithm watches what happens right after you post.

Deliver your files

Raw

All raw clips → your Drive folder → Raw version

Edited

Your final cut → your Drive folder → Edited version

Link

Send us the post link once it's live.

Before you hit post

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